For over a century, we at Samuel Gordon Jewelers have taken great pride to specialize in diamonds that have extraordinary “LIGHT PERFORMANCE.”
Most people who shop for a diamond quickly learn about the concept of “The 4 C’s.” Color, Clarity, and Carat Weight are easy factors to grasp. The 4th C, over-all “Cut,” is what makes a diamond truly BEAUTIFUL. For many years, various grading systems have analyzed the physical features of a diamond and attempted to predict what light SHOULD be doing based upon theories and mechanical calculations. At Samuel Gordon Jewelers, we evaluate, analyze, and measure what light IS doing in the diamond you select!
What makes a diamond beautiful and gives it “The Look” is how well each individual diamond plays with LIGHT. A diamond is essentially a collection of prisms and mirrors. The alignment of these prisms and mirrors is what makes one diamond beautiful, and another one relatively dull. The play of light in the diamond is what we call “Light Performance.”
At Samuel Gordon Jewelers, we feature the GemEx System: a spectrophotometer that measures how well a diamond refracts and focuses light. Each diamond over 1/5th carat that we sell is measured in a controlled lighting environment consisting of multiple lighting positions and evaluated for “Light Performance”.
At Samuel Gordon Jewelers, you’re assured of buying maximum BEAUTY. We have all price ranges and sizes, and your diamond will have the most BRILLIANCE, FIRE, and SPARKLE possible. You’ll fully understand, and you’ll be able to SEE, what the diamond cutter accomplished, in that we’ll help you select on a comparison basis THE DIAMOND THAT STANDS OUT IN THE CROWD!